{"id":7,"date":"2026-01-15T23:26:21","date_gmt":"2026-01-15T23:26:21","guid":{"rendered":"https:\/\/tiwana.nl\/?page_id=7"},"modified":"2026-04-08T12:24:10","modified_gmt":"2026-04-08T12:24:10","slug":"home","status":"publish","type":"page","link":"https:\/\/tiwana.nl\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7\" class=\"elementor elementor-7\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c191ff0 e-flex e-con-boxed e-con e-parent\" data-id=\"c191ff0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fee75a2 e-con-full e-flex e-con e-child\" data-id=\"fee75a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d93186 elementor-widget elementor-widget-text-editor\" data-id=\"2d93186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Digital Product \/ UX Specialist bridging business, IT, and user experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c32cd elementor-widget elementor-widget-heading\" data-id=\"d4c32cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">I design and optimize digital platforms, processes, and customer journeys to improve usability, efficiency, and conversion.<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acfcc46 e-con-full e-flex e-con e-child\" data-id=\"acfcc46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae863b7 elementor-widget elementor-widget-image\" data-id=\"ae863b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/04\/Motor-paars-anastasia-tiwana.png\" class=\"attachment-full size-full wp-image-218\" alt=\"\" srcset=\"https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/04\/Motor-paars-anastasia-tiwana.png 1536w, https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/04\/Motor-paars-anastasia-tiwana-300x200.png 300w, https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/04\/Motor-paars-anastasia-tiwana-1024x683.png 1024w, https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/04\/Motor-paars-anastasia-tiwana-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-507610f e-flex e-con-boxed e-con e-parent\" data-id=\"507610f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57a038c e-con-full e-flex e-con e-child\" data-id=\"57a038c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6683a0 elementor-widget elementor-widget-heading\" data-id=\"a6683a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What I actually do<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-962cb44 e-grid e-con-full e-con e-child\" data-id=\"962cb44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f7cc1b4 e-con-full e-transform e-flex e-con e-child\" data-id=\"f7cc1b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-4,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0628dc elementor-widget elementor-widget-heading\" data-id=\"b0628dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX &amp;  Product Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f700c9 elementor-widget elementor-widget-text-editor\" data-id=\"6f700c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>User research, flows, prototypes, usability testing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c04ee6f e-con-full e-transform e-flex e-con e-child\" data-id=\"c04ee6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-4,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f1aa2 elementor-widget elementor-widget-heading\" data-id=\"d8f1aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process &amp; Platform Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727c481 elementor-widget elementor-widget-text-editor\" data-id=\"727c481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Improving workflows, systems, and internal tools<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-528c7b2 e-con-full e-transform e-flex e-con e-child\" data-id=\"528c7b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-4,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c16f3ad elementor-widget elementor-widget-heading\" data-id=\"c16f3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversion &amp; Business Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b28255 elementor-widget elementor-widget-text-editor\" data-id=\"1b28255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1347\" data-end=\"1445\">Optimizing funnels, usability, and engagement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dd7660 e-con-full e-flex e-con e-parent\" data-id=\"6dd7660\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-982c407 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"982c407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d833afd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d833afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real impact I\u2019ve delivered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f3aa2d elementor-widget elementor-widget-text-editor\" data-id=\"9f3aa2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-section-id=\"br572e\" data-start=\"931\" data-end=\"1018\">Eliminated usability bottlenecks through targeted UX improvements in live platforms<\/li><li data-section-id=\"gov8id\" data-start=\"1019\" data-end=\"1114\">Reduced inefficiencies in cross-team collaboration by restructuring workflows and handovers<\/li><li data-section-id=\"1ln8je\" data-start=\"1115\" data-end=\"1208\">Delivered end-to-end websites (design \u2192 build) focused on guiding users toward conversion<\/li><li data-section-id=\"ly178z\" data-start=\"1209\" data-end=\"1307\">Established scalable structures for platforms and content, improving long-term maintainability<\/li><li data-section-id=\"1x2t1o3\" data-start=\"621\" data-end=\"727\">Improved clarity and consistency in digital and visual assets, making content easier to use and manage<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf906b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"abf906b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-263a6b2 e-con-full e-flex e-con e-parent\" data-id=\"263a6b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8075dfd e-con-full e-flex e-con e-child\" data-id=\"8075dfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dca13e3 elementor-widget elementor-widget-heading\" data-id=\"dca13e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2621f31 e-con-full e-flex e-con e-parent\" data-id=\"2621f31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c60dec9 e-con-full e-flex e-con e-child\" data-id=\"c60dec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a10e4f7 elementor-widget elementor-widget-image-carousel\" data-id=\"a10e4f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;speed&quot;:700,&quot;_animation&quot;:&quot;none&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/04\/Bloemenhuis-Gommers-website-umbraco-1-scaled.png\" alt=\"Website Bloemenhuis Gommers in Umbraco\" \/><figcaption class=\"elementor-image-carousel-caption\">Website Bloemenhuis Gommers in Umbraco<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/04\/placeholder_vertical_clean_smalltext.png\" alt=\"More visuals coming soon\" \/><figcaption class=\"elementor-image-carousel-caption\">More visuals coming soon<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/04\/placeholder_vertical_clean_smalltext-1.png\" alt=\"More visuals coming soon\" \/><figcaption class=\"elementor-image-carousel-caption\">More visuals coming soon<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c15f20 e-con-full e-flex e-con e-child\" data-id=\"6c15f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fcd04 elementor-widget elementor-widget-heading\" data-id=\"d0fcd04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FloraNL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d35faaa elementor-widget elementor-widget-text-editor\" data-id=\"d35faaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"495\" data-end=\"678\"><strong>At <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">FloraNL<\/span><\/span>, I worked at the intersection of business, IT, and UX to improve platform usability, internal processes, and overall efficiency for a nationwide florist network.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0633a elementor-widget elementor-widget-text-editor\" data-id=\"ef0633a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The challenge<\/strong><\/p><p>The platform and internal workflows lacked structure and efficiency, causing friction in daily operations and making it difficult for teams to manage, scale, and collaborate effectively.<\/p><p>\u00a0<\/p><p><strong>My approach<\/strong><\/p><p>I focused on identifying high-impact improvements and translating complex business and technical challenges into practical, scalable solutions, while aligning stakeholders across IT, marketing, and operations.<\/p><p>\u00a0<\/p><p><strong>What I did<\/strong><\/p><p data-start=\"1142\" data-end=\"1435\">I analyzed and improved internal workflows, reducing friction and increasing productivity across teams. By aligning processes between IT, support, and marketing, I helped create smoother collaboration and clearer responsibilities.<\/p><p data-start=\"1437\" data-end=\"1709\"><br data-start=\"1476\" data-end=\"1479\" \/>I designed and developed websites in Umbraco, ensuring seamless integration with existing order processing systems. In addition, I created and structured visual assets including folder systems, banners, custom Bloemenboxx cards, and print materials to improve consistency, usability, and brand alignment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1645d93 e-con-full e-flex e-con e-parent\" data-id=\"1645d93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1d95d49 e-con-full e-flex e-con e-child\" data-id=\"1d95d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-853d274 elementor-widget elementor-widget-heading\" data-id=\"853d274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VWE Automotive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2fd891 elementor-widget elementor-widget-text-editor\" data-id=\"e2fd891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"495\" data-end=\"678\"><strong>At <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\">VWE Automotive<\/span>, I designed and built conversion-focused websites for automotive clients, working in an agile environment from concept to live implementation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f56bc3 elementor-widget elementor-widget-text-editor\" data-id=\"8f56bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The challenge<\/strong><\/p><p>Dealer websites often lacked structure and effective lead funnels, while some dealerships didn\u2019t have a website at all and needed a complete digital presence aligned with their physical showroom and brand identity.<\/p><p>\u00a0<\/p><p><strong>My approach<\/strong><\/p><p>I approached each project from both a UX and business perspective, focusing on creating clear structures, intuitive user flows, and conversion-driven layouts that align with dealership goals.<\/p><p>\u00a0<\/p><p><strong>What I did<\/strong><\/p><p data-start=\"1142\" data-end=\"1435\">I created wireframes and high-fidelity designs in Figma, focusing on clear navigation and structured layouts. For dealers without an existing website, I designed a complete online presence based on the look, feel, and branding of their physical shop.<\/p><p data-start=\"1437\" data-end=\"1709\"><br data-start=\"1476\" data-end=\"1479\" \/>I built the websites myself in WordPress using Elementor, translating designs into responsive, fully functional pages. This ensured consistency between design and implementation while allowing for efficient iteration and delivery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ebbe1e e-con-full e-flex e-con e-child\" data-id=\"1ebbe1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a380837 elementor-widget elementor-widget-image-carousel\" data-id=\"a380837\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;speed&quot;:700,&quot;_animation&quot;:&quot;none&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/01\/autobedrijf-template-3x4-1-768x1024.png\" alt=\"Website template ontwerp\" \/><figcaption class=\"elementor-image-carousel-caption\">Template design at VWE Automotive<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/01\/autobedrijf-lisse-3x4-1-768x1024.png\" alt=\"Website ontwerp autobedrijf Lisse\" \/><figcaption class=\"elementor-image-carousel-caption\">Website design car dealer Lisse at VWE Automotive<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/tiwana.nl\/wp-content\/uploads\/2026\/01\/opus-brand-book.png\" alt=\"Brand guide book voor Opus Automotive\" \/><figcaption class=\"elementor-image-carousel-caption\">Brand guide for Opus Automotive<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aeb8ac e-con-full e-flex e-con e-parent\" data-id=\"3aeb8ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-20db88e e-con-full e-flex e-con e-child\" data-id=\"20db88e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c60e95c elementor-widget elementor-widget-heading\" data-id=\"c60e95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Curious to learn more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc92cb elementor-widget elementor-widget-text-editor\" data-id=\"7bc92cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1059\" data-end=\"1182\">I\u2019ve worked on additional projects across UX, systems, and internal tools \u2014 happy to walk you through them.<\/p><p data-start=\"1184\" data-end=\"1233\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b824c5 elementor-widget elementor-widget-button\" data-id=\"9b824c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:anastasiagrushka@gmail.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Product \/ UX Specialist bridging business, IT, and user experience I design and optimize digital platforms, processes, and customer journeys to improve usability, efficiency, and conversion. What I actually do UX &amp; Product Design User research, flows, prototypes, usability testing Process &amp; Platform Optimization Improving workflows, systems, and internal tools Conversion &amp; Business Impact [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - Tiwana UI\/UX &amp; Web- design | Gebruiksvriendelijk Ontwerp<\/title>\n<meta name=\"description\" content=\"UI\/UX en webdesign voor heldere, gebruiksvriendelijke websites. 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